BILL-BOLD // GRAPHIC DESIGN FESTIVAL SCOTLAND 2017 // LIVE BRIEF
26.10.17

Brief: 'Put something in the public domain to make people feel better about themselves'. Designing for the Graphic Design Festival Scotland live brief, under the wonderful mentorship of Tangent Graphic Ltd, I looked into social problems such as sexuality, body-image and mental health. With such a diverse series of issues I wanted an umbrella concept to cover a broad range of issues.

My concept was BILL-BOLD, an alternative to the motivation poster. A series of tshirts that encourage support through personalised slogans unified by a common brand. An update on the conventional poster where instead of passing by a poster on the street, it walks by you. Supportive slogans that meet a wider audience and help break down barriers of social isolation and promote honesty, individuality and flaws. Turning members of the public into promotional material for social positivity.